Tuesday, March 27, 2012

John Carter Review: A Follow-Up


The following is an open letter to Rich Ross, Chairman of Walt Disney Studios, regarding John Carter. It is a sincere request for Disney senior management to address in a public and meaningful way the many questions that remain unanswered concerning Disney’s handling of the the marketing and release of John Carter. Readers are invited to use the comment function to ask their own questions and leave comments....

The excerpt above is the beginning of the linked article, and is well worth a read for any among us who are flabbergasted at the apparent abject failure of John Carter in the theater, given just how well-done the film was.  There's no reason nor excuse for this to have not been one of the biggest film events of the year (Hunger Games and Avengers notwithstanding), and it's pretty much a foregone conclusion (all but universally accepted) at this point that Disney's piss-poor marketing of the film is at fault for the box office flop.

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